Influencer Public Relations

The Internet redefines how companies communicate with their target markets and influencers are a top-tier source. The Buyer Group helps you connect with the right influencers to target your audience.

Influencer Outreach

Influencers are a new form of media. Direct your public relations efforts to build quality relationships with today's biggest influencers by sharing your products or services with them and turning them into loyal brand advocates and expand your audience reach.

Brand Partnerships

Tap directly into your target audience using strategic brand partnerships. With an effective Influencer Public Relations strategy, we can connect you with influencers from micro to macro levels to showcase your brand into new markets.

Affiliate PR

Expand your external affiliate team with affiliate public relations. Relationships with influencers and media professionals that become affiliates can help you measure audience reach and real results.

Social PR

Socialize your public relations to reach your audience directly and create meaningful relationships with customers and influential media.

overhead image of desk with laptop and someone holding coffee

Special Projects

Have a deadline quickly approaching and need an influencer PR strategy now? Or are you looking for a social jump start to your current public relations/social media efforts? The Buyer Group’s Lisa Buyer works on a project-by-project basis to optimize your online PR needs. Our teams are vast and nimble, able to pick up on industry categories and develop content that fills a void.

testimonials

Reviews from real clients

Sarah Collins

CMO of LMN

The Buyer Group keeps our heads in the game and our hearts connected to the customer. Insights, data, and thoughtful strategy at the core are the driver behind this long-term relationship. TBG consistently pushes us to think more broadly and reminds us about the benefit of an organic presence to balance our paid strategy.

Bob DeSena

CEO of Engagement Marketing Group

Lisa Buyer and the team at The Buyer Group are as knowledgeable and effective at their job as any organization I've worked with. They're also tremendously responsive and accountable.
The social media space and its uses across multiple platforms can be confusing, and attracts many so called experts. The team at The Buyer Group are the experts.

Melany Gallant

Sr. Manager, Communications at Cornerstone OnDemand

Lisa has excellent knowledge of social PR techniques and best practices and is a pro at putting them into context relevant to your business. I enjoyed working with Lisa and would recommend her to any organization looking for a professional online branding and public relations consultant

Tiki Barber

Athlete and Co-Founder of Grove Group Management

I can't thank you and your team enough for all that you all did for us. You were fantastic to work with, and I appreciate you. I'm positive that we will walk a path together again.

Cat Howell

Founder of Eight Loop Social and Producer of the Docuseries "Pay the F*cking Invoice"

I have had the honor of working with Lisa for about three years now... If you get the chance to hire Lisa or The Buyer Group, I would say don't hesitate, go for it. She knows what she's doing, she'll get you results. She's very good at pairing digital with social.

Joe Laratro

Author of SEO Diet, Speaker, and Owner of Tandem Interactive

The Buyer Group is an amazing agency to collaborate with. Lisa Buyer runs a successful PR company that wisely embraces social media and search engine marketing.