Optimization is Lisa's favorite word. Her superpowers bring Google and social media into the public relations strategy. She is a subject matter expert on how to blend PR, SEO and Social Media and a speaker for more than 10 years educating brands and marketers on the secrets of getting publicity and exposure using search and social.
Lisa is the author of her latest book Digital Detox Secrets in addition to Social PR Secrets in its 4th edition.
She is a certified yoga instructor and digital junkie. When not on the road, you can find her at her home base in Celebration, FL or watching sunsets through the summer at The Buyer Group's pop up office in Anna Maria Island, Florida.
Having specialized in Account Management and worked within various Digital Marketing Agencies, Rakeeb know first hand the importance of customer retention and its influence on revenue.
A big focus in his previous roles was being accountable for up-selling additional packages, services, and using my customer relationship management skills to increase customer retention.
Rakeeb now owns his own small businesses while working for TBG as a contractor.
As the former yearbook editor in high school, Londyn is a natural at creating, editing and publishing content in search and social. She is responsible for creating graphics, video content, web publishing, and podcast production.
Londyn works on special projects for The Buyer Group including Female Disruptors, Digital Detox Secrets and behind the scenes with The Buyer Group's Social PR brands. One of her recent claims to fame is the design of the Digital Detox Secrets cover.
Londyn is a recent graduate of The University of Central Florida majoring in Integrated Business and is a female disruptor at heart. She also is certified in Microsoft Excel.
Kassie is a master in social media management with a love and passion for dance and choreography. Just like she composes the sequence of steps and moves for a performance of dance, Kassie translates those skills to being a social media manager.
She is responsible for posting organic and paid social content on various social media platforms including Facebook, Instagram, Twitter, LinkedIn, Snapchat, Google My Business, and more. She develops and implements blended campaigns that aim to increase brand awareness, boost sentiment and drive quality traffic to websites.
Kassie assists in setting KPIs and tracks analytics through monthly comprehensive reports. Behind the social channels, you can find her updating and creating monthly editorial calendars and plans. On the frontlines, she serves as a community manager for many brands, which involves being the first responder to posts and inquiries.
Kassie graduated from the University of Florida College of Communications with her Masters in Social Media and FSU undergrad. She also has her Social Media Certification from Hubspot.
Jessica Rafaeil is known for her creative storytelling and media outreach results. She an experienced public relations and branding specialist with a proven track record with a passion for sharing client stories in creative ways.
Jessica specializes in the strategic communications and positioning of brands and individuals for media outreach. As a Social PR and Media Outreach Specialist, she brings a thoughtful, tailored approach to campaign and marketing initiatives as she leverages a full range of storytelling abilities to elevate a brand’s presence in today's digital media landscape.
She gained experience working in various roles and industries including non-profit, boutique agencies, startups, corporate law firms, governmental affairs and more. Jessica is bilingual, fluent in Spanish/English. When she's not wearing her PR hat, you can find her fiddling around on the violin or hanging out with her fur-child Niko.