It’s official, The Buyer Group is in the weeds with the Cannabis business with a growing client roster and media coverage in Forbes, Cheddar and more.
Flashback - When Lisa Buyer headed to Utah to speak at an entrepreneur conference earlier this year, little did she know she would inhale the Cannabis business and exhale a new focus. Thanks to Will Kleidon, CEO of Ojai Energetics, he not only enlightened her about the benefits of CBD oil but also on the opportunities in the new rapidly growing Cannabis business.
Why PR for Cannabis Business?
Red tape is par for the course as the marijuana movement creeps into legalization across the United States. While the cannabis industry is smoking hot, the blue elephant standing in its way when it comes to marketing is the opposite: the anti-cannabis ad policies with Facebook and other social platforms.
What a better opportunity to spark up a public relations and media outreach program targeting the Cannabis industry and its audience through good old-fashioned media relations sprinkled with a social outreach and laced with influencer marketing and of course The Buyer Group’s Social PR Secrets programs.
Statistics show that public relations are three times more valuable than advertising and today word of mouth marketing is at an all-time high.
Entering 2019, The Buyer Group is officially helping cannabis business clients earn media, gain credibility and thought leadership. As well as secure top-tier press and reach their audience through organic social media marketing, brand journalism and more.
With the cannabis market beginning to boom, The Buyer Group is working with cannabis clients from every end of the industry spectrum. Grove Group Management brings sophisticated financing, technology and marketing execution to the cannabis business. While clients like Ojai Energetics focus on providing organic, healthy products such as CBD oil to help consumers treat conditions such as anxiety, depression, stress, sleep issues and more.
What’s The Big Deal About The Cannabis Business?
According to Forbes, spending on legal cannabis worldwide is expected to hit $57 billion by 2027. The largest group investing in Cannabis is North America, which is predicted to go from $9.2 billion in 2017 to $47.3 billion a decade later. This begs the question if consumers are so willing to spend money on cannabis, what is the best way to advertise it?
With the legalization of marijuana for medical use becoming the norm, and recreational use quickly following in its steps, cannabis businesses are exploding, and investors are pouring billions of dollars into potential revenue for cannabis. What was once viewed as a drug of choice for the contemptible, is rapidly becoming widely accepted. According to a study by the Pew Research Center, about six-in-ten Americans say the use of marijuana should be legalized, reflecting a steady increase over the past decade. This puts clients and PR pros at an advantage to capitalize on the publicity opportunities.
Maximizing your PR Efforts in the Cannabis Industry
The Buyer Group combines the powers of search, social and PR to maximize a cannabis brand’s exposure. As we dive into this new uncharted territory we will be providing public relations, media outreach, social media strategy, branding and more.
Our high-level talent and resources enable us to offer the most up-to-date, professional interactive public relations and branding services so our clients can stay one step ahead of the competition. By tapping into The Buyer Group’s expertise, clients can expect an extremely service-oriented experience, as well as access to some of the industry’s most reputable PR, social media, branding, SEO and SEM resources.
With the stigma and opinion of the cannabis industry constantly changing and social media use at an all-time high, it is crucial for any cannabis company to enter into the market with a positive and trusted PR team at their back.
Cannabis Clients Making Headlines
“The Buyer Group works best with cutting-edge industries, businesses, and clients primed to disrupt the norm ," said Lisa Buyer, Author of Social PR Secrets and CEO of The Buyer Group.
Our clients have been featured in Cheddar, a live streaming financial news network founded by Jon Steinberg in the United States. Cheddar's "CannaBiz" program is dedicated to the business of marijuana. In each episode, they explore the growing market, the landscape for regulation, and ways people and businesses are capitalizing on the space.
Even Forbes is getting in on the cannabis industry, interviewing Grove Group Management’s founders Tiki Barber and Kevin Shin about the future of the cannabis industry, social justice and investing in marijuana.
The cannabis industry is only growing, no pun intended, and The Buyer Group is here to cultivate alongside them. Cannabis brands looking for a public relations agency with the credentials to weave in social media and search marketing can call The Buyer Group home.
Get started today on a Social PR Secret plan today.