The Internet redefines how companies communicate with their target markets and The Buyer Group helps clients define the strategies that work for them.

Tiki Barber Behind the scenes at Cheddar
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Digital Public Relations

Public relations has evolved beyond the traditional press release. There are different channels for distribution and storytelling tactics that help you meet your audience where they are - online.

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Influencer Public Relations

Clout is not something that is only established by major celebrities. Today, influencers exist at every level from micro to macro - and each serve their own purpose and unique audiences. Find a way to leverage influencer relationships into your public relations strategy.

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wantable google ad "all my favorite clothes are from wantable"
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Paid Public Relations

An effective public relations strategy works hand in hand with a strong paid strategy. Our team works with the best in the paid advertisement and distribution space, ensuring that public relations efforts go above and beyond with strategic targeting.

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Special Projects

Have a deadline quickly approaching and need an online PR strategy now? Or are you looking for a social jump start to your current public relations/social media efforts? Our teams are vast and nimble, able to pick up on industry categories and develop content that fills a void.

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Special Projects - Ojai energetics father of the year giveaway

Reviews From Real Clients

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Sarah Collins

The Buyer Group keeps our heads in the game and our hearts connected to the customer. Insights, data, and thoughtful strategy at the core are the driver behind this long-term relationship. TBG consistently pushes us to think more broadly and reminds us about the benefit of an organic presence to balance our paid strategy.

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Bob DeSena
CEO of Engagement Marketing Group

Lisa Buyer and the team at The Buyer Group are as knowledgeable and effective at their job as any organization I've worked with. They're also tremendously responsive and accountable.
The social media space and its uses across multiple platforms can be confusing, and attracts many so called experts. The team at The Buyer Group are the experts.

Joe Laratro
Joe Laratro
Author of SEO Diet, Speaker, and Owner of Tandem Interactive

The Buyer Group is an amazing agency to collaborate with. Lisa Buyer runs a successful PR company that wisely embraces social media and search engine marketing.The social media space and its uses across multiple platforms can be confusing, and attracts many so called experts. The team at The Buyer Group are the experts.

Tiki Barber
Tiki Barber
Athlete and Co-Founder of Grove Group Management

I can't thank you and your team enough for all that you all did for us. You were fantastic to work with, and I appreciate you. I'm positive that we will walk a path together again.

Cat Howell
Cat Howell
Founder of Eight Loop Social and Producer of the Docuseries "Pay the F*cking Invoice"

I have had the honor of working with Lisa for about three years now... If you get the chance to hire Lisa or The Buyer Group, I would say don't hesitate, go for it. She knows what she's doing, she'll get you results. She's very good at pairing digital with social.

Melany Gallant
Melany Gallant
Sr. Manager, Communications at Cornerstone OnDemand

Lisa has excellent knowledge of social PR techniques and best practices and is a pro at putting them into context relevant to your business. I enjoyed working with Lisa and would recommend her to any organization looking for a professional online branding and public relations consultant