Lisa Buyer Announces Social PR Secrets 4th Via IGTV

Copy of Social PR Secrets infographic 2Is vertical video the new video press release? Lisa Buyer used Instagram’s latest feature, IGTV, to announce the release of 4th edition of Social PR Secrets.

Why Social PR Secrets 4th edition?

“The social media revolution continues to surge in new directions with new choices such as Instagram’s IGTV, Facebook Stories, platforms like Facebook Spaces, and technologies including AR/VR popping up each year,” said Lisa Buyer, Social PR Secrets author and CEO of The Buyer Group. “In order to stay ahead and maximize the publicity opportunities of mixing PR, search and social, brands must stay on top of the latest trends.”

Social PR Secrets 4th edition is a complete refresh with more than 400 pages, 32 chapters, hundreds of resources and actionable tips (#SocialPRSecrets). This 5 star public relations and marketing book is designed to give any personal or business brand the power to start implementing immediately.

Chapters include Facebook PR Secrets, Instagram PR Secrets, LinkedIn PR Secrets, Snapchat PR Secrets and Twitter PR Secrets. New chapters include Chatbot PR Secrets and Futurist PR Secrets highlighting how to integrate augmented reality and virtual reality into the public relations and marketing strategy.

Guy Kawasaki has this to say in the foreword of Social PR Secrets:

“If PR people don’t embrace social media, they will be left in the dust.”


Why IGTV to announce Social PR Secrets Dropped on Amazon?

When a social network releases new features such as Instagram IGTV, it's typically the easiest and best time to get the full exposure and reach benefits. Instagram just surpassed 1 billion user and is the fastest growing social network in history.

“The timing of Social PR Secrets 4th edition dropping on Amazon and Instagram launching IGTV happened the same week,” Buyer said. “That’s total Social PR karma!”

Want to Buy #SocialPRSecrets? Find it here on Amazon.

Why IGTV?

  • Long form video is hot
  • Brands and content creators are publishing episodic type
  • More people are watching video on their phones
  • Instagram has surpassed 1 Billion users

Delmondo Likes IGTV

Delmondo agency owner Nick Cicero is a coveted source in Social PR Secrets. Here’s what he says:

IGTV is Instagram’s new app for watching long-form, vertical video. Anyone can create videos, and they start playing the second you pull up the app. These videos can be a lot longer than your Instagram Videos and Stories, and it couldn’t have come at a better time. Since we started measuring Instagram Videos and Stories last summer, we know people have an appetite for longer video on IG. Here is how to measure those IGTV videos.

Stats on Vertical Video Growth

  • Facebook garnered 8 billion video views per day and started supporting native vertical video
  • Periscope live broadcasts are measured in years watched – with 110 years worth of video watched per day, mainly in the vertical format
  • Instagram has 300 million daily active users and was an early adopter of vertical video
  • Filming in vertical format straight from a mobile phone is natural for content creators. This has contributed to Snapchat’s rapid growth and the even faster adoption of Stories and live streaming on Instagram.

Remember When Vertical was Out?

Horizontal is so 2015. Check out this YouTube video complaining about vertical video.

Hello Vertical.

Today IGTV is a destination for anyone to upload vertical videos through Instagram’s app or the web. With ONE BILLION monthly active users to consume videos, these new IGTV videos can range from 15 seconds to 60 minutes long, and will be sure to push the time spent watching video much higher than it already is.

In the IGTV hub, viewers will be able to swipe through a variety of longer-form videos, or swipe up to visit a Browse tab of personally recommend videos, popular videos, creators they’re following, and the option to continue watching previously started videos.

So there you have it! Buy the latest edition of Social PR Secrets 4th edition today and start your IGTV channel!

 

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