Today’s online public relations is all about optimization; optimizing for the search engines, the searchers and the journalists. This takes knowing the basics of SEO (search engine optimization) and how it fits into the world of online PR. In today’s digital world, PR campaigns must be optimized, publicized, socialized and visualized to be found by the people who matter.
The relationship between SEO and PR is exponential. Both industries are focused on producing editorial and organic content in the form of Web pages, press releases and so much more. So your content and news distribution channels need to optimized with SEO best practices in mind. Because SEO PR is all about how to get your company’s news visible in the search results.
But search engine optimization is a complex undertaking and a moving target. It requires PR professionals to learn SEO basics and follow search engine trends. This is so your PR efforts are never stale and never at risk of search engine penalties.
In a world where research by both customers and journalists starts online, are you being found?
“In today’s Internet environment, the opportunity exists to get a lot more out of the PR department … This requires a certain amount of change in the way that PR is done, but the payoff is huge.”
-Eric Enge, President, Stone Temple Consulting, and co-author, “The Art of SEO”
The digital world has allowed brands to take publishing into their own hands. Never before has there been so much opportunity for a company to speak directly to its audience. And never before has there been such a great need for PR pros to understand SEO.
Without the right visibility tactics, your story will be buried within the millions of results for what your audience is searching for. Or worse yet, your site could be penalized by the search engines for not practicing “White Hat” SEO PR tactics.
Today, PR and SEO coexist online to ensure your content is:
SEO in a public relations world ensures your content is:
In an SEO PR world, we need to:
So The Buyer Group asks, is your public relations program SEO savvy?
The Buyer Group specializes in SEO-driven PR. Our SEO PR training, consulting and special projects drive qualified visitors to your website and enhance your online visibility. We use SEO fundamentals with digital PR tactics fueled by industry standards to ensure your news and your brand are being found by the right people.
The Buyer Group is headed up by CEO Lisa Buyer. Lisa is an industry thought leader in the area of SEO public relations, and is involved in training workshops, conferences and speaking engagements nationwide. Lisa has shared the stage at conferences with companies such as Google, Microsoft and Digg as well as thought leaders such as Brett Tabke, Lee Odden, Greg Jarboe, Marty Weintraub and Dennis Yu. Lisa is a former member of the @ClickZ faculty, University of San Francisco faculty and former adjunct professor at the University of Florida College of Journalism.
Let us help you navigate the complex world of SEO and digital public relations. Here’s just a few areas we can help with:
Want to stay on top of Social PR? Subscribe to Social PR Secrets the podcast for the latest trends, news and events reported by Lisa Buyer and her team.