Is your company, agency or in-house team stuck using traditional PR tactics to pitch your stories? Lisa Buyer and The Buyer Group can help optimize your PR pitch and incorporate digital PR tactics including SEO, social and mobile. Our PR consulting services build a foundation and focus on an online PR strategy that incorporates digital best practices, leadership experience and emerging platforms.
The Buyer Group PR consulting and online PR strategy services range from broad to specific and can include:
- Ongoing content strategy including social media, PR, email, and mobile.
- How to write an optimized press release.
- Developing social media content calendars.
- Creating blog editorial calendars to build your website and improve SEO.
- Determine categories to build the breath and depth of your website.
- Meta data and on-page attributes to continually optimize your website.
- Visual content approach to Pinterest, YouTube, Flickr.
- Online branding and channel selection.
- SMS strategy and mobile website optimization for public relations.
- Online newsroom audits and makeovers and takeovers.
- Agency match-making that draws upon our network of experts to find you solutions — even if it’s not with us.
Building an online content strategy is one of the most important PR elements for your business. According to Lee Odden, content strategy means: “Get the content your audience needs and delivered in all the places they go. Do this for each persona, for each stage of the buyer journey, for all media channels and requires created, curated and syndicated content.”
Our online PR strategy recommendations work alongside your current traditional PR tactics, including:
- Media pitching
- Crisis communication
- Event marketing
- Media relations
- Community relations
If you’re looking for social, mobile or SEO PR consulting that can give you today’s best approach to public relations, The Buyer Group can guide you and help apply search engine optimization tactics to your releases, content calendars, mobile presence and online branding.
We are available for virtual consulting, weekly or monthly mentoring, on-site PR consulting, and can educate your current public relations team, turning them into knowledgeable, digital-savvy PR practitioners with executable experience. Lisa Buyer is available by contract or with ongoing consulting services.