Pubcon Vegas All Bets On Lisa Buyer and Melissa FachPubcon Vegas All Bets On Lisa Buyer and Melissa Fach

Pubcon Vegas All Bets On Lisa Buyer and Melissa Fach

“Successful people are simply those with successful social mediahabits.” – Lisa Buyer

old pubcon images edited to look like polaroids

All bets are down, social media is not something to gamble with! I sit true that:

All social media networks are second to Instagram?

Snapchat is the next Facebook?

LinkedIn is 2018’s social media darling?

Pinterest is more than a social network?

Lisa Buyer and Melissa Fach join forces for a full day so social media best practices – what’s working, what’s not and what’s 🔥HOT🔥!

It’s a social media showdown at the Pubcon Las Vegas Social Media Masters Workshop on November 5, 2017.

In a city where you can use all the luck you can get, it’s time to learn how to play your social media cards right to make sure you don’t bet it all and flop. Go beyond Social Media 101 with access to an entire day with these three industry pros.  The can’t-miss Master Group Training covers the critical aspects of incorporating social media in your search marketing campaigns to drive business and stand out from the newsfeed clutter.

Prepare for Social Media 2016 With This Agenda:

  • Part 1
  • Social Media Today: What’s trending for 2018 and what’s OUT.
  • Social Media Channels/Zones – Are you in the right social media network?
  • Strategy and Planning – Biggest mistakes and paths to follow
  • Social Media Content, Publishing and Distribution
  • Part 2
  • Instagram for Business
  • Snapchat for Business
  • Facebook for Business
  • Linkedin for Business
  • Live Video – Instagram Live, Facebook Live and tips on how to make the most of Live Video
  • Part 3
  • Community Management and Customer Service
  • SM Strategy for Tragedy, Policies and Productivity
  • Measuring what Matters
  • Social Media Tools, Platforms and Apps – The Pros’ Picks
  • Next Steps: Pubcon suggested sessions – Where should you go from here?

Mindful Social Media Matters: Meet the Pubcon Experts

Lisa Buyer has attended Pubcon Las Vegas for the better part of a decade having been invited to present the Masters Group Training for the fourth year and as a panelist for the eighth. Lisa connects the dots of how social media, search marketing, and public relations work together. She calls it Social PR and adds a twist of mindful productivity and wellness best practices to survive the wrath of working in a 24/7 digital world. Her book Social PR Secrets is coming out with a third edition and incorporated into her Social Media Management course at the University of Florida.

Smile: Your Business Is On The Air

This year, the topic Lisa is most looking forward to covering in the Social Media Masters training is social media, especially live streaming video newcomers like Facebook Live,  YouTube Live, and of course Snapchat. Where do they fit in? You’ll have to meet us at Pubcon to see.

image of text that says live streaming video the big social media deal?

Also an accomplished social media jedi and strategist, Melissa Fach has multiple case studies and examples of how she tackles the ups and downs of social media community management and customer service for brands such as Moz, AuthorityLabs, Pubcon and the non-profit she volunteers for, Big Cat Habitat.  

Social Media Meets Customer Service

This year, the topics Melissa is most looking forward to covering in the Social Media Masters training is customer service through social media, creating a strong social team, branding and utilizing the networks that will work for you.


Pubcon, It’s The Real Social Media Conference Deal

“There are two things that really separate Pubcon from similar events: deep knowledge sessions and a diverse group of attendees that are all open to sharing the newest ideas. Speakers at Pubcon notoriously bring the best material, most up-to-date case studies and a desire to share inside knowledge you can’t find online,” said Jabez.

Community First, Social Media and PRConference Second

“If that isn’t enough, the attendees are more like a community than a random room of professionals. This is likely because of the founding members’ belief that contributing to each other is the best way to succeed.

I’m not only a speaker at Pubcon, but also a proud attendee.”

In 2014 this event took over the entertainment capital of the world for one of the most successful events ever, with 130 insightful sessions from more than 180 industry leaders.  Pubcon Las Vegas 2016 promises not to disappoint and with it’s amazing list of speakers, it will definitely give the last couple conferences a run for its money. Set your Google alerts to “Pubcon 2017” and get excited for the awe-inspiring digital marketing event of the year.

Prepare for Social Media 2018 and register today.

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Image Source: Canva

Lisa Buyer
written by
Lisa Buyer
Looking for the latest Social PR trends or digital life hacks? Meet Lisa Buyer, a subject matter expert in public relations/social media and a recovering digital life junkie. She is the author of Digital Detox Secrets and Social PR Secrets with the foreword by Guy Kawasaki. Lisa brings 20+ years of PR experience always staying ahead of the curve as an early adapter integrating PR, SEO, and social media. Clients include Fortune 500 companies, start-ups, and niche brands. Industries include technology, marketing, real estate, health, wellness, and yoga.