Podcasting for PR and Profit with Joe Fier of Hustle and Flowchart Podcast
In the latest episode of Social PR Secrets, host Lisa Buyer welcomes a special guest, Joe Fier, from the Hustle and Flowchart Podcast. In this captivating discussion, Lisa and Joe delve into the world of podcasting, its role in networking and PR, the impact of technology on the industry, and their detour into the exciting realm of Web 3 and cryptocurrency.
Introduction and Background
The conversation kicks off with Lisa introducing Joe as her guest on the show. Lisa and Joe share their business overlaps and the interesting story of how they met through a podcast Mastermind. The duo's plan for the day is to explore the fascinating intersection of podcasting and PR.
Hustle and Flowchart Podcast
Joe takes the mic to share the history and evolution of the Hustle and Flowchart podcast He discusses the podcast's journey, including the changes in direction and the departure of his former co-host, Matt Wolf. Joe emphasizes the podcast's core focus on content marketing and building connections with guests.
What makes Hustle and Flowchart stand out is its impressive array of monetization strategies. Joe explains how the podcast generates revenue through affiliate marketing, sponsorships, courses, training, and consulting. The podcast has not only been a source of income but has also played a pivotal role in expanding Joe's network and opening doors to partnerships and equity deals.
Podcasting as Networking and PR Tool
Lisa underlines the significance of podcasting as a networking tool in the PR world. She shares her own experiences as both a guest and host on various podcasts, highlighting how these engagements have boosted her PR efforts. Lisa stresses the personal and personable aspect of podcasting, which complements PR, marketing, and branding initiatives seamlessly.
Technology in Podcasting and Marketing
The role of technology in podcasting cannot be ignored. Lisa acknowledges how technological advancements have made podcasting more accessible and efficient. She points out the rapid innovation in marketing and how it has enriched the podcasting landscape. Technology, she believes, is a valuable tool for leveraging podcasting in marketing strategies.
Detour into Web 3 and Crypto
The conversation takes an intriguing detour into the world of Web 3 and cryptocurrency. Lisa and Joe share their passion for exploring cutting-edge technologies and the potential marketing opportunities they see in this space. Joe sheds light on the pivot of the Hustle and Flowchart podcast towards Web 3 and gaming, explaining their enthusiasm for this emerging field.
They discuss the successes and challenges they've encountered while diving into the Web 3 industry. Joe talks about reaching out to prominent figures in Web 3 and the excitement of being part of a new and dynamic sector.
Lessons Learned from the Detour
Reflecting on their detour into Web 3, Joe offers valuable insights. He emphasizes the need for focus and guardrails when venturing into new territories. Joe candidly discusses the economic challenges they faced when the crypto markets experienced a slowdown. This experience revealed the influence of market dynamics on their business and the limitations of the Web 3 industry.
Ultimately, Joe and Lisa conclude that they've chosen to return to their core focus and interests, showcasing the importance of staying true to one's roots in the ever-evolving landscape of podcasting and PR.
In this engaging conversation, Joe Fier and Lisa Buyer have not only shared their experiences but have also offered valuable lessons and perspectives on the dynamic world of podcasting, networking, and the exciting opportunities presented by emerging technologies like Web 3.
About Joe Fier:
Joe Fier, a content marketing enthusiast and natural connector, is known for his podcasting journey. Initially partnered with Matt Wolf on a podcast, he eventually took over the show after their business split. With a love for meeting new people and co-creating, Joe has thrived in the world of content marketing. Alongside his podcast, he is also a supporter of his "brother from another mother," promoting FutureTools IO, a valuable resource for AI tools. Through his innate ability to connect the dots and see the big picture, Joe continues to engage with others and contribute to the world of content creation.