Meet Lisa Buyer at Social Tools SummitMeet Lisa Buyer at Social Tools Summit

Meet Lisa Buyer at Social Tools Summit

Lisa Buyer is Talking Visual #Selfie #Starbucks #WarriorPose #VSMM

Visual social media marketing (VSMM) is on the rise and traditional social just isn’t seeing the same results. Platforms like Pinterest, and newer ones such as Instagram, Snapchat, and Vine are taking Social PR to a new level as visual is the next generation of social media marketing.

How does one master the art of social media visuals without graphic design skills? By attending the first Social Tools Summit in Boston on May 12, 2015, of course.

Brainchild and first conference of Neal Schaffer, author of Maximize My Social, this unique conference is the first of its kind, dedicated solely to showcasing the social media tools available, how they can be fully leveraged, and more.

Enter Session 7: The Future of Visual Social. A panel of four social specialists, not all of whom are necessarily trained graphic designers, share their favorite tools and tricks of the trade. You don’t have to be Photoshop certified to hop on the VSMM train, a fact very few companies are aware of and leveraging. The competition is going to get hotter but before it does, become an early adopter and tap the potential that is visual marketing.

Meet Your VSMM Masters

Author and Entrepreneur Lisa Buyer, Social Media Innovator Cindy Meltzer, CEO at PostCreator Bill Replogle, and Chad Abbott, Managing Partner at Abbson Live are all power users and social tools experts who can teach you how to improve your bottom line.

Lisa Buyer coined the term Social PR and, as any passionate social media connoisseur, she stays on top of any trend she can use for her interactive PR, social media & branding agency, The Buyer Group. Author of “Social PR Secrets,” editor for Social #PR Chat, columnist with Search Engine Watch, college instructor, national speaker and more, Buyer has a lot to offer eager learners.

Cindy Meltzer is an experienced social media strategist with extensive experience creating and growing highly engaged social communities. She keeps her social media communities and marketing efforts on the cutting edge and is responsible for introducing her company to up to the minute social strategies and measurement analytics across the board.

Bill Replogle’s extensive resume and achievements make him someone you must connect with, but nothing qualifies him to lead this session as much as his current position as CEO at PostCreator, which is actually one of the image-creating tools you can learn about by attending! This tool was designed with the 30 million small to mid-size brands on Facebook in mind and can also post to LinkedIn, Twitter, and even Pinterest!

Chad Abbott of Abson Live is the panel speaker with the most graphics experience. He has more than six years of experience in graphics, web development, copywriting, and branding and a love of design and advertising. The advertising playing field is changing and Abbott knows the medium is transitioning from print to digital so he has made sure to keep himself educated on the best tools to create visuals for social media so he can advise his clients and produce quality products in record-breaking time.

The Future of Visual Social

The masterminds of this session will help you break through the clutter and learn about and understand which graphics tools will work well for your company’s needs. The new generation of social tools that will be covered focus entirely on visual marketing and using them properly can help you generate a higher ROI.

Be sure not to miss this session that will cover products including, but not limited to: PostCreator, Curalate, MavSocial, Piqore, Visme, PicMonkey, Canva, and Tailwind.

Your awesome VSMM panel hopes to see you there! Speaking of awesome, innovative social trends, the Social Tools Summit has gamified the conference world. Attendees will award points to their favorite speakers in a variety of ways and one of these amazing industry leaders will be awarded the “Social Genius” trophy at the end of the day. Team #VSMM for the win! 😉

Check out the full agenda here

Lisa Buyer
written by
Lisa Buyer
Looking for the latest Social PR trends or digital life hacks? Meet Lisa Buyer, a subject matter expert in public relations/social media and a recovering digital life junkie. She is the author of Digital Detox Secrets and Social PR Secrets with the foreword by Guy Kawasaki. Lisa brings 20+ years of PR experience always staying ahead of the curve as an early adapter integrating PR, SEO, and social media. Clients include Fortune 500 companies, start-ups, and niche brands. Industries include technology, marketing, real estate, health, wellness, and yoga.