Want to Cover Your Visual PR Assets? Use Canva. Lisa Buyer and Kay Tappan Present at PRSAWant to Cover Your Visual PR Assets? Use Canva. Lisa Buyer and Kay Tappan Present at PRSA

Lisa Buyer and Kay Tappan Present at PRSA on Covering Your PR Assets

A picture is worth 1,000 words shares, likes and comments! Just ask #UF’s Lisa Buyer and Kay Tappan presenting at the PRSA International 2015 conference.

Visual social media marketing (VSMM) is in and you don’t have to be a Photoshop champ to get a visual PR win.

On November 10, author and University of Florida (@UF) adjunct professor Lisa Buyer, along with fellow @UFJschool Professor Ms. Kay Tappan, will teach their audience at the PRSA 2015 International Conference Committee about how anyone can create magnetic, shareable visual content. Attendees will learn DIY insider graphic design and photo editing rules, tips and trends using the free platform Canva, an online tool that makes design simple for everyone.

7 Reasons To Get Visual PR Using Canva

  1. Almost half of the best-performing press releases include visual elements.
  2. Studies show visuals drive more content views.
  3. Adding multiple media assets to your content (press releases or social media messaging) generates even better results.
  4. Tweets with images receive 18% more clicks, 89% more favorites and 150% more Retweets.
  5. Photos receive 53% more likes on Facebook than the average post and 84% more link clicks.
  6. Including visuals in a blog post can call readers’ attention to the most important messages, similar to how magazines use blockquotes.
  7. Humans process visuals 60,000 times faster than text.


If you’re looking to gain exposure on social media, VSMM is where it’s at. If the stats above don’t have you nodding your head in agreement, consider the popularity of visual social networks and apps. TechCrunch reports the fastest growing social platforms and apps of 2014 were the very visual networks Tumblr, Pinterest, Instagram and Snapchat… There’s a reason they’re working. 😉  


Visual PR: What Can You Learn

Tappan and Buyer drill down to the importance of visual communication in the digital media landscape and what it means to public relations professionals. They review the latest visual basics like color and typography. But this presentation isn’t just conceptual, you’re going to get a hands-on introduction to Canva. Let’s just say Canva turns people into graphic designers the way Instagram turned smartphone users into photographers.

After you’ve got Canva 101 down, your presenters will demonstrate how you can use the visual content you’ve created on various social media platforms to maximize message exposure and impact.

It’s time to cover your visual assets and learn how to create shareable and storytelling images. Learn how by registering to attend this shareworthy public relations conference session.

Looking for a visual social media strategy audit or social public relations consulting?

Contact Lisa Buyer today to set up a call.

Lisa Buyer
written by
Lisa Buyer
Looking for the latest Social PR trends or digital life hacks? Meet Lisa Buyer, a subject matter expert in public relations/social media and a recovering digital life junkie. She is the author of Digital Detox Secrets and Social PR Secrets with the foreword by Guy Kawasaki. Lisa brings 20+ years of PR experience always staying ahead of the curve as an early adapter integrating PR, SEO, and social media. Clients include Fortune 500 companies, start-ups, and niche brands. Industries include technology, marketing, real estate, health, wellness, and yoga.