6 Emoji Tips for Social PR Success

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Emojis light up our lives and social feeds, bringing flat text to life.

Reading a post on Facebook, Instagram, or Twitter has become more humanized with the added 😍, 💃, and 😂. It’s almost hard to imagine how we used to express ourselves through any sort of text without them.

“The use of emojis shows the ability of a company or brand to stay at the forefront of social,” says Lisa Buyer.

The Emoji History  

1881 - The first emojis appear in Puck Magazine

First emoji

Before this 😀, we used this :-). Emoticons, facial expressions made with punctuation marks, were the emojis back in the day. The magazine published four “faces”—conveying joy, melancholy, indifference, and astonishment—and called them “typographical art.”

1999 - The first emojis were created  by Japanese artist Shigetaka Kurita.

Kurita worked on the development team for “i-mode." It's an early mobile internet platform from Japan’s main mobile carrier, DOCOMO. Kurita wanted to design an attractive interface to convey information in a simple, succinct way.

Emojis are Effective in Social Media Marketing

If you’re not using emojis, chances are your competition is and they’re winning. 92% of people use emojis and more than 30% use emojis several times a day, according to a report published by the Emoji Research Team. Remember that press release Chevrolet released that only contained emojis? Genius.  

On Instagram, using emojis in your bio and posts is 🔑 to standing out from the 95 million posts that are shared every day.

Here are 6 Tips For Emoji Social PR Success  

  1. Make sure your emoji will have a positive impact on your message. The last thing you want to do is use a 😂 when you really meant to use an 😰 in your response to an angry consumer.  
  2. Make sure they are on brand. For a beauty blogger, it’s okay to use them 💋 when addressing her audience. If you’re a financial company, I’d think twice about that. Stick to an  😃 emoji when thanking people who interact with you online and a 🙁 when you’re addressing unhappy consumers.
  3. Consider your demographic when using emojis. Kim Kardashian’s audience knows what she means when she uses the 🍑 emoji, don’t assume yours does, too.
  4. Use emojis to show the human side of your business. No one wants to feel like a robot is addressing their questions or concerns.
  5. Incorporate them in your bios. There’s an emoji for just about anything. Use ones that reflect your brand in your company bio on Instagram and Twitter. This will make your profile vibrant.
  6. Emojis lead to higher engagement. According to ADWeek, the average increase in absolute interactions for posts with emojis was 43 percent.

“People today are more inclined to buy a product from a brand that is approachable. Something so simple as an emoji will help your brand connect with more consumers online.”

Use these #SocialPRSecrets to help your feed or bio go from 🙄 to 😍. 

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