Public Relations

The Buyer Group’s online public relations programs give clients more visibility and better online search results.

Only public relations can deliver the brand promise to your audience with the persuasive power of unbiased credibility. At The Buyer Group, we practice the art of persuasion with pointed precision as part of your total business, sales and marketing plan. We dig for the facts, craft the right story or event, then leverage it to create news that is published in print, broadcast and online media outlets.

  • Traditional + Online Media Services
  • Online PR + SEO Strategies
  • Corporate Communications Programs
  • PR + SEO Consulting + Project Management

One of the most influential types of media is the Internet. 60 million Americans say that the Internet helped them make big decisions or negotiate their way through major episodes in their lives. Effective public relations programs should maximize this growing online editorial opportunity with search engine strategies.

While keeping with the old-school public relations concept of targeting traditional print, TV and broadcast media outlets; The Buyer Group also leverages the power and influence of online media outlets such as Social Media sites, Blogs, RSS Feeds, Google News, Yahoo News and MSN.

Social Media Facts and Stats

Blogging: 25 percent of journalists report regularly reading five or more blogs to research desired topics, and nearly 70 percent follow at least one blog regularly.
YouTube: More than a quarter (28 percent) of journalists visit a social media or networking sites at least once a week, while more than 44 percent visit at least once a month.
Yelp: Allows users to post reviews, photos and descriptive information and can become a top referring website
Google and Yahoo Profile Listings: Allows the company owner and other reviewers to post information about the company
Facebook: Created as an interface for social interaction where users join groups and share information between people with similar interests.
Digg: Is a way to classify and bookmark web content. It allows users to share important URL’s with others and together build a storehouse of knowledge about a particular subject.
WeeWorld: Social media also let’s you create your alter ego as an avatar. There are 21 million weemees to date – the company has grown 614 percent in the last 12 months.

The Buyer Group uses a blend of tactics to make your site more search engine friendly and your online presence more competitive. Our creative, persuasive and technical skills follow best practices that generates positive editorial coverage and improves natural search results , driving more qualified visitors to your site.

The Buyer Group uses press release distribution services crawled by Yahoo! News, Google News and other news sites across the Internet. Whether your goal is to build brand awareness, increase website traffic, generate sales leads or sell products online, we can help you:

  • Reach millions of Internet users directly
  • Generate positive editorial coverage
  • Create quality inbound links to your website
  • Raise the natural search engine ranking of your website
  • Build your reputation as an industry expert