Optimization is Lisa's favorite word. Her superpowers bring Google and social media into the public relations strategy. She is a subject matter expert on how to blend PR, SEO and Social Media and a speaker for more than 10 years educating brands and marketers on the secrets of getting publicity and exposure using search and social.
Lisa is the author of her latest book Digital Detox Secrets in addition to Social PR Secrets in its 4th edition.
She is a certified yoga instructor and digital junkie. When not on the road, you can find her at her home base in Celebration, FL or watching sunsets through the summer at The Buyer Group's pop up office in Anna Maria Island, Florida.