Kassie is a master in social media management with a love and passion for dance and choreography. Just like she composes the sequence of steps and moves for a performance of dance, Kassie translates those skills to being a social media manager.
She is responsible for posting organic and paid social content on various social media platforms including Facebook, Instagram, Twitter, LinkedIn, Snapchat, Google My Business, and more. She develops and implements blended campaigns that aim to increase brand awareness, boost sentiment and drive quality traffic to websites.
Kassie assists in setting KPIs and tracks analytics through monthly comprehensive reports. Behind the social channels, you can find her updating and creating monthly editorial calendars and plans. On the frontlines, she serves as a community manager for many brands, which involves being the first responder to posts and inquiries.
Kassie graduated from the University of Florida College of Communications with her Masters in Social Media and FSU undergrad. She also has her Social Media Certification from Hubspot.