Books

Social PR Secrets by Lisa Buyer

Learn how to leverage the powers of public relations, social media, and digital marketing.

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Thirdedition 2016 updated third edition, a public relations, social media, and digital marketing field guide with 30 chapters, 75+ actionable tips, and hundreds of curated resources.
Ready to maximize the powers of social media and public relations? Then you must read this book now. Even if you have the first and second editions of Social PR Secrets, you’ll want to buy the third edition with nine NEW power-packed chapters  including :

  • Chapter 1: Social PR Evolution and Revolution
  • Chapter 2: Today’s Media Relations
  • Chapter 3: The New Press Release
  • Chapter 4: Content Strategy
  • Chapter 5: Editorial Calendar
  • Chapter 6: Online Newsrooms
  • Chapter 7: The Art and Science of Social Publishing
  • Chapter 8: Managing a Community
  • Chapter 9: Dialing into Social PR Customer Service –  NEW
  • Chapter 10: Jump Into Any News Story
  • Chapter 11: Distribution, Amplification, and Promotion
  • Chapter 12: Live Streaming PR Secrets NEW
  • Chapter 13: Podcasting for Social PR NEW
  • Chapter 14: Mobile and Social PR Hook Up
  • Chapter 15: The Rise of Visual Reporting
  • Chapter 16: Visual PR Secrets NEW
  • Chapter 17: Scoring Influence
  • Chapter 18: Measurement, Analytics, and Google
  • Chapter 19: Avoiding a PR Disaster
  • Chapter 20: Strategy for Tragedy
  • Chapter 21: Optimizing an Event for Social PR
  • Chapter 22: Social PR Collaboration #FTW
  • Chapter 23: Facebook PR Secrets for More Newsfeed Coverage
  • Chapter 24: Instagram PR Secrets NEW
  • Chapter 25: Snapchat Secrets, Stories, and Savviness NEW
  • Chapter 26: Pinterest PR Secrets NEW
  • Chapter 27: LinkedIn PR Secrets NEW
  • Chapter 28: Twitter Social #PR Secrets Report News, Gain Publicity, & Build Relationships
  • Chapter 29: Namaste Sane: Space and Mindfulness in Your Social NEW
  • Chapter 30: Social PR Wisdom

Social PR Secrets Third Edition is almost double the size of the second edition with completely refreshed content, more than 75 actionable Social PR Secrets (tips), and hundreds of resources all in one place to take your brand to Social PR power user status.

Guy Kawasaki says in the Foreword:

If PR people don’t embrace social media, they will be left in the dust. The concept of sucking up to a few major publications and offering exclusives to the one that promises the most coverage is a risky concept.

For one thing, the major publications no longer “make” products and services; they often report on products and services that have been made. Trickle down is waning. Bubble up is the new game.

Thus, PR and social media are completely different. Where PR is about getting journalists to tell people to buy your product. Social media is about providing value. The goals, rules, and best-practices are not the same.

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