Books

Social PR Secrets by Lisa Buyer

Learn how to leverage the powers of public relations, social media, and digital marketing.

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4th Edition  2018 updated 4th edition, a public relations, social media, and digital marketing field guide with 32 chapters, and 400+ pages of actionable items and hundreds of curated resources.

New Chapters on Chatbots, Facebook Messenger and AR/VR Marketing are revolutionary additions to the Social PR mix and covered in the 4th edition of Social PR SEcrets.

 If you are an entrepreneur, business owner, non-profit,  social media manager or just looking to get your personal branding socialized, get ready to combine the powers of social media public relations and CEO, this is a must read.

Even if you have the first, second or third editions of Social PR Secrets, you'll want to buy the fourth edition with all updated chapters including four new ones that include:

  •       Chapter 1: Social PR Evolution and Revolution
  •       Chapter 2: Today's Media Relations
  •       Chapter 3: The New Press Release
  •       Chapter 4: Content Strategy - NEW Content
  •       Chapter 5: Editorial Calendar
  •       Chapter 6: Online Newsrooms
  •       Chapter 7: The Art and Science of Social Publishing
  •       Chapter 8: Managing a Community
  •       Chapter 9: Dialing into Social PR Customer Service - NEW
  •       Chapter 10: Jump Into Any News Story
  •       Chapter 11: Distribution, Amplification, and Promotion
  •       Chapter 12: Live Streaming PR Secrets: It’s Your Story. Broadcast Now.
  •       Chapter 13: Podcasting for Social PR: Listen Up.
  •       Chapter 14: Mobile and Social PR Hook Up
  •       Chapter 15: The Rise of Visual Reporting
  •       Chapter 16: Visual PR Secrets 89 Free Graphic and Image Sources
  •       Chapter 17: Scoring Influence
  •       Chapter 18: Measurement, Analytics, and Google
  •       Chapter 19: Avoiding a PR Disaster
  •       Chapter 20: Strategy for Tragedy
  •       Chapter 21: Optimizing an Event for Social PR  
  •       Chapter 22: Social PR Collaboration #FTW
  •       Chapter 23: Facebook PR Secrets - NEW Content
  •       Chapter 24: Instagram PR Secrets
  •       Chapter 25: Snapchat PR Secrets
  •       Chapter 26: Pinterest PR Secrets  
  •       Chapter 27: LinkedIn PR Secrets
  •       Chapter 28: Twitter Social #PR Secrets
  •       Chapter 29: Chatbot PR Secrets – NEW Chapter
  •       Chapter 30:  Futurist PR Secrets – NEW Chapter
  •       Chapter 31:  Digital Detox Secrets – NEW Content
  •       Chapter 32:  Social PR Wisdom – NEW Content

Guy Kawasaki says in the Foreword:

If PR people don’t embrace social media, they will be left in the dust. The concept of sucking up to a few major publications and offering exclusives to the one that promises the most coverage is a risky concept.

For one thing, the major publications no longer “make” products and services; they often report on products and services that have been made. Trickle down is waning. Bubble up is the new game.

Thus, PR and social media are completely different. Where PR is about getting journalists to tell people to buy your product. Social media is about providing value. The goals, rules, and best-practices are not the same.

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